Ed “Mr. Lucky” Martin needs no introduction to the custom bike scene. Ed brought “old school” to the forefront as President of Chrome Specialties, and showed what the lifestyle side of the business was all about with his line ”Streetware 4U”. For the past five years he ran Jammer at Custom Chrome. He’s now decided to go it alone, and is resurrecting his former Mr. Lucky’s operation.
While staying true to his old school roots, the launch of this venture allows Ed to expand his product line beyond traditional Harley applications, and he will be offering retro products tailored to other brands as well.
Teaming up with other old school specialists such as Ron Paugh, Ed is kicking things off with a custom rigid frame developed to accept ‘70-‘81 XS 650 Yamaha engines, sold individually as well as in rolling chassis form. Available with a choice of neck cups accepting either stock Yamaha front ends and OEM components, or neck cups accepting H-D style front ends, it gives builders a wide range of options and cost thresholds.
“You keep hearing people in the industry bemoan the loss of the ‘entry level rider’, and complain that Harleys, even used, are priced out of reach of many,” said Ed, in talking about his move to alternative powerplants. “To me, the guys putting together these XS 650 custom rides are the entry level riders shops are after, and can help expand the customer business base. Too many V-twin dealers have a ‘Harley’s best, f—k the rest’ mentality, definitely the wrong mindset in these challenging economic times. If you’ve ever been at one of the Smoke out Rallies, for instance, you learn quickly that old school cool comes in many shapes and sizes. It’s the creative process and expression, not the dollars invested, that gives a bike its soul.”
Ed sees the expansion to XS 650 custom rides as an ideal solution for V-twin dealers striving to extend their market, and two completed versions of the bike will be on display in the Mr. Lucky’s booth (#2541) at the V-Twin Expo in Cincinnati.
Of course, given that it is the V-Twin Expo, Ed will have his new “Precious Metals” line of classic Harley-Davidson parts and accessories crafted in nostalgic brass and copper finishes on display as well.
Houston, Texas, USA
Tel: 281 333 1608
Fax: 281 333 1621
About the AMD World Championship of Custom Bike Building:
The Official World Championship of Custom Bike Building program encompasses some 18 events in total, in 16 different countries: Germany, Austria, Switzerland, Italy, France, Spain, Portugal, Sweden, The Netherlands, Ireland, Japan, Australia, Russia, Canada, Mexico and the United States.
Total public attendances at events involved in the program regularly top 1 million motorcycle enthusiasts a year, in markets worth some 20 million motorcyclists and nearly 1 billion consumers in general.
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