The very best custom motorcycles in the world can now be seen in Sturgis at the 7th annual AMD World Championship of Custom Bike Building. Located at Lazelle and 3rd, the World Championship offers the general public, riders and motorcycle industry leaders the opportunity to view examples of the very best in design and engineering excellence in the custom motorcycle industry.
Open daily from 10:00am through to 6:00pm every day until Wednesday, the World Championship will culminate on final day when the 2010 World Champion is announced at the award ceremony, which begins at 3:00pm. The builder of the motorcycle judged to be the best in the world in 2010 will receive the World Champion’s gold and diamond ring as a part of the prize package.
Each year the competition for the grand prize grows as the international footprint of the competition expands. This year bikes have been entered into the show by builders from the USA, Australia, Austria, Belarus, Belgium, Canada, France, Germany, Hungary, Italy, Mexico, Russia, Spain, Sweden, Switzerland, United Arab Emirates and the United Kingdom. Many of these motorcycle builders from overseas have already won competitions in their home countries, competitions that are affiliated to the World Championship program and which provide bike freight expenses for travel to Sturgis as part of their prize package.
Over the seven years that the World Championship has been running the Affiliation program has grown to now include Championship events in15 countries; Austria, Czech Republic, France, Germany, Ireland, Italy, Mexico, the Netherlands, Portugal, Russia, Spain, South Africa, Sweden, Switzerland and the United Kingdom.
This year in addition to Harley-Davidson basing its 2010 Rally HQ on the same lot as the World Championship, the Motor Company has joined the list of International sponsors of the Championship. The move to support the custom industry’s premier competition reflects the increasing number of machines taking part in the Modified Harley-Davidson class in the World Championship. Among those competing is the winner of this year’s winner at the recent European H.O.G. Rally in Switzerland.
In addition to Harley-Davidson and Screamin’ Eagle, sponsoring Partners from the motorcycle industry that help make this unique event and the year-round series possible include: ACCEL Motorcycle Products, Arlen Ness Enterprises, Big Dog Motorcycles, Black Hills Harley-Davidson, Crane Cams, Flathead Power, J&P Cycles, K&N Filters, Kibblewhite Precision Machining, Kustomwerks, Motorcycle Storehouse, Ride Wright Wheels, Rivera Primo and S&S Cycle.
Area businesses supplying products and services for the event include: Best Buy Store #861, Bierschbach Equipment & Supply, Epic Outdoor Advertising, Legacy Jewelers, Lynn’s Dakotamart, Midwest Marketing LLC, Tom’s T’s and Vanway Trophy & Awards, Inc.
The World Championship is owned and operated by the owners and co-publishers of American Motorcycle Dealer (AMD) magazine, the only specialty V-twin business-to-business magazine that is direct mailed in print free (and available online) every month to V-twin industry decision makers and dealers worldwide.
The online registry of prior World and European Championship competing bikes – featuring a unique gallery of over 5,000 custom motorcycle photographs, technical specifications and builder contact details is at http://www.amdchampionship.com