Biker’s Choice, the wholesale distribution division of Tucker Rocky Distributing which specializes in catering for the American V-twin market, is celebrating its 40th anniversary.
Today, Biker’s Choice offers an impressive range of brands such as Dunlop, Avon and Continental Tires; Küryakyn accessories; National Cycle windshields; Rush and Cobra exhausts, along with private label items under the Biker’s Choice, Twin Power and Dominator brand names.
The company was founded in 1971 by Larry Coppola, as a Harley parts distributor in the New England area, under the name NEMPCO (New England Motor Parts Company).
After ten years of growth and success behind him, he brought in Bob Kay to focus on performance and replacement parts. In 1984, to further define the company’s position in the market, they began calling the company ‘NEMPCO – The Biker’s Choice’ which then caught the attention of Tucker Rocky in 1992 when it was looking to move into the Harley market, and as a result bought NEMPCO.
In late 1998, NEMPCO changed its name to Biker’s Choice, a move done to reflect the company’s philosophy.
The product selection includes replacement parts for repairs and service along with products to improve performance, handling and comfort.