This was Ruedi Steck’s 11th annual ‘Swiss Performance’, and co-staging it at Switzerland’s annual four-day Swiss-Moto exhibition takes the custom message to a record total show attendance of 69,000 visitors.
The Swiss market remains relatively small, but it is remarkable for the popularity of motorcycles in general on a per-head of population basis, and is one where Harley-Davidson can proudly point to number one status in market share terms, with a 9 percent growth in 2010 (over 2009) giving them 21 percent of the 650+cc market in Switzerland, and putting them ahead of BMW and Honda.
Although a heavily regulated market, the net effect of years of tight controls has been to drive the market’s customizers towards ever greater design ingenuity and engineering quality, with predictable effects on their achievements at international custom events.
Last year’s winner ‘Energicer’, by Swiss customizers Ronnie Stoecklin of Speed Dept. A.G., and Radja Stritzko of Mayhem Kustomz, went on to score 10th place at Sturgis in 2010, so this year’s much anticipated event had pedigree in terms of the quality of custom bikes that it attracts.
This year saw a breakthrough for European street fighter styling, with the first ever World Championship affiliate win being taken by a street fighter.The Urs Wisler and Andy Guntern (Street fighters Switzerland of Interlaken, http://www.streetfighters-switzerland.com)Triumph speed triple wears its customizer’s passion for street fighter design and performance at every angle of its superb, muscularly angular lines and will now take its place alongside the air-cooled V-twins at Sturgis this summer.