Much of the news around the custom bike business in recent times has been concerned with the closure of businesses as riders can no longer afford ground-up custom builds, turning instead to maintaining existing bikes. However, that does not mean that there are not opportunities for shops to generate new business from custom builds, one innovative example being the work being done by Three Two Choppers of Fort Worth, Texas.
In order to keep work flowing in to the shop the brothers at Three Two Choppers, Jimmie Lee and JC Coen, have created a Build Your Own Bike (BYOB) program. The idea is that the brothers will mentor customers as they build their own custom bike in the shop, working through the design process, skills, and as the brothers describe it ‘the stuff they don’t show on TV’.
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